Patigayon

My BFA Information Design senior thesis

Let's make life sweeter for our sugar farmers.

My senior thesis, Patigayon, is a hiring platform for small-to-medium enterprises looking to hire Negrense sugar workers for menial jobs during tiempo muerto, the annual dead season of sugarcane when farmers quite literally wait for the cane to grow. This project was a finalist for the Ateneo Socio-Civic Engagement for National Development Awards.

Since sugarcane workers are not paid minimum wage, they are some of the least paid workers in the Philippines. While this is extremely unfortunate, I discovered in my interviews that they are simply happy to have work, no matter how difficult farming may be. I wanted to depict them as able-bodied workers rather than impoverished citizens—not to downplay their plight, but in order to make them more employable to small business owners.

Check out my other projects

2017
Where does Apù Salinta go? storybook
2015
ARSAFEST 2015: Sakay Na!
2017
The GUIDON Martial Law Special
2016
Three Wise Men Wine
2016
One Direction Dare to Dream postmodern redesign
2017
Execution Day interactive article
2016
Solo Café posters
2015
Kama Sutra
2015
Kulturista type specimen
2016
Sophie's World postmodern redesign
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