ARSAFEST 2015: Sakay Na!

Promotional materials for ARSAFEST 2015: Sakay Na!

ARSAFEST is the flagship project of the Ateneo Resident Students Association. It's a week-long celebration of Filipino culture and dorm life. Activities include bazaars, performances, lechon, and a party—the only one that's held inside the campus—to end the week with a bang!
 
We wanted to subtly show that this was the fifth ARSAFEST and also incorporate the theme ("Sakay Na!" which roughly translates to "Let's Ride!") into the logo. The result is a number five-looking S and, if you look closely, jeepney-shaped lettering. (Tip: the tails of the S and Y are the wheels!)
 
We wanted our posters to stand out from the previous years', all of which were vector illustrations. The result is a rough, handdrawn style mixed with black-and-white photographs.

Check out my other projects

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Execution Day interactive article
2015
Kulturista type specimen
2016
Solo Café posters
2016
Three Wise Men Wine
2017
Where does Apù Salinta go? storybook
2017
The GUIDON Martial Law Special
2017
Patigayon
2016
One Direction Dare to Dream postmodern redesign
2015
Kama Sutra
2016
Philippine visual arts + me
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