ARSAFEST is the flagship project of the Ateneo Resident Students Association. It's a week-long celebration of Filipino culture and dorm life. Activities include bazaars, performances, lechon, and a party—the only one that's held inside the campus—to end the week with a bang!
We wanted to subtly show that this was the fifth ARSAFEST and also incorporate the theme ("Sakay Na!" which roughly translates to "Let's Ride!") into the logo. The result is a number five-looking S and, if you look closely, jeepney-shaped lettering. (Tip: the tails of the S and Y are the wheels!)
We wanted our posters to stand out from the previous years', all of which were vector illustrations. The result is a rough, handdrawn style mixed with black-and-white photographs.
Check out my other projects
Kulturista type specimen
Where does Apù Salinta go? storybook
Three Wise Men Wine
Sophie's World postmodern redesign
Execution Day interactive article
Solo Café posters
The Eggs Factor
One Direction Dare to Dream postmodern redesign